Instagram Global Pricing

by Instagram, Inc.

Compare Meta Verified pricing across App Store regions worldwide. Nigeria ($3.40/mo) is the cheapest country for Instagram in 2026. Compared to the most expensive France ($19.73/mo), price difference up to 480%.

Prices from App Store regional listings · Updated September 2026

Instagram Regional Pricing Map

EG $5 · -67% TR $5 · -64% PK $6 · -58% IN $7 · -55% AR $7 · -53% BR $11 · -30% MX $13 · -15% JP $13 · -15% CA $14 · -8% KR $14 · -3% GB $16 · +8% AU $17 · +11% CH $17 · +15% DK $19 · +30% DE $20 · +32% NG $3 · -77% US $15 · 0% FR $20 · +32%
vs US benchmark
−50% · 0 · +50%
Nigeria
Lowest price
$3.40
-77% vs US 7.5% VAT included

↓ Instagram Cheapest Countries

  • #1 Nigeria
    $3.40
    -77%
  • #2 Egypt
    $4.91
    -67%
  • #3 Turkey
    $5.37
    -64%

↑ Instagram Expensive Countries

  • #1 Germany
    $19.73
    +32%
  • #2 France
    $19.73
    +32%
  • #3 Denmark
    $19.43
    +30%
Region Meta Verified VS US Price Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total. Risk Address
Nigeria
$3.40 ≈ ₦4500/mo
-77%
7.5% VAT included
Medium

Requires local billing address, IP, and gift card

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Egypt
$4.91 ≈ E£250/mo
-67%
14% VAT included
Medium

Requires local billing address, IP, and gift card

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Turkey
$5.37 ≈ ₺259.99/mo
-64%
20% VAT included
Medium

Requires local billing address, IP, and gift card

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Pakistan
$6.30 ≈ Rs1750/mo
-58%
Sales tax on digital services varies by province 15-16%
Medium

Requires local billing address, IP, and gift card

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India
$6.76 ≈ ₹639/mo
-55%
18% GST included
Medium

Requires local billing address, IP, and gift card

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Argentina
$6.99 ≈ US$6.99/mo
-53%
21% VAT + 30% PAIS/perception surcharges may apply
Medium

Requires local billing address, IP, and gift card

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Brazil
$10.52 ≈ R$53.9/mo
-30%
Tax varies by state; no single nationwide VAT
Low Get Address
Mexico
$12.73 ≈ MXN215/mo
-15%
16% IVA included
Low Get Address
Japan
$12.81 ≈ ¥2000/mo
-15%
10% Consumption Tax included
Low Get Address
Canada
$13.73 ≈ CA$18.99/mo
-8%
GST/HST varies by province 5-15%
Low Get Address
South Korea
$14.48 ≈ ₩19500/mo
-3%
10% VAT included
Low Get Address
United States
$14.99 ≈ $14.99/mo
0%
Sales tax varies by state 0-10%
Low Get Address
United Kingdom
$16.21 ≈ £11.99/mo
+8%
20% VAT included
Low Get Address
Australia
$16.57 ≈ A$22.99/mo
+11%
10% GST included
Low Get Address
Switzerland
$17.22 ≈ CHF13.95/mo
+15%
8.1% VAT included
Low Get Address
Denmark
$19.43 ≈ 125/mo
+30%
25% VAT included
Low Get Address
Germany
$19.73 ≈ €16.99/mo
+32%
19% VAT included
Low Get Address
France
$19.73 ≈ €16.99/mo
+32%
20% VAT included
Low Get Address

Instagram Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $5 $10 $15 $20 $25 Local purchasing power (higher = more affordable for locals) → Instagram list price (USD) ↑ Overpriced for locals Below fair line ↓ NG EG TR PK IN AR BR MX JP CA KR US GB AU CH DK DE FR
US $15 $0 $10 $20 $30 Steep PPP mismatch > +50% vs local purchasing power Moderate gap +20% to +50% Near-fair pricing < +20% (including US benchmark) Bargain for locals Cheaper than the US benchmark Pakistan $6 $32 +110% India $7 $31 +110% Mexico $13 $19 +27% Brazil $11 $19 +25% Germany $20 $19 +24% France $20 $18 +21% South Korea $14 $18 +20% Australia $17 $18 +17% Japan $13 $17 +15% Denmark $19 $16 +8% Canada $14 $16 +7% Switzerland $17 $16 +4% Argentina $7 $16 +4% United States $15 $15 0% Egypt $5 $14 -4% United Kingdom $16 $14 -6% Turkey $5 $13 -13% Nigeria $3 $12 -18%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals Best value for locals

Pricing data sourced from country-level Apple App Store listings. Exchange rates from public market data. Last verified: September 2026.